Course Introduction:

WordPress is the most popular content management system (CMS) platform in Singapore for many different kinds of business. It can be used for B2B and B2C websites and setup easily within a few clicks. However once setup, a WordPress website has to implement SEO effectively so as to be able to generate greater organic visibility, rankings and traffic.

This 1-day WordPress SEOcourse will introduce you to the fundamentals of SEO and best practices for optimizing your WordPress website for such better rankings, traffic and conversions. Search engine optimization (SEO) traffic is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, customer experience, analytics for the overall success of your website.

The course has been designed to help online retailers get to grips with formulating and implementing an effective organic search strategy which can complement all the other digital marketing channels such as paid search, display, social and video campaigns.

IN JUST 1 DAY YOU WILL:

  • Master fundamental SEO skills for 2019
  • Learn how WordPress should be setup for maximum SEO effectiveness
  • Understand how the search engines crawl, index and rank your WordPress web pages
  • Learn an effective approach to keyword research to find the most commercially relevant keywords
  • Understand the importance and mechanics of content and SEO working together
  • Evaluate key ranking factors and penalties to formulate an effective SEO action plan
  • Understand how to monitor, measure and optimize SEO campaigns

Course Outline:

Module 1: SEO Fundamentals

  • SEO Ranking Factors – 2019
  • Keywords and SEO
  • Google’s search algorithms and business model
  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • WordPress SEO quick audit and wins
  • On-page SEO overview and best practices
  • Off-page SEO overview and best practices
  • Introduction to Keyword Planner, SEMRush and Ahrefs

Module 2: Ranking Your WordPress Website

  • WordPress SEO Implementation Checklist + Online Resources
  • Overview of the important SEO components of a WordPress website
  • Optimizing your WordPress site architecture for users AND search engines
  • Competitive research in SEO
  • Setting up Google Analytics, Search Console, WordFence, Yoast SEO, Cache Speed Plugins, SSL and SEO Re-directs plugins
  • Improving the user experience through implementing mobile responsive, load caching, image and code compression and structured data markup on the WordPress website

Module 3: Customer Personas and Keyword Research

  • Understand customer personas and the customer journey
  • Keyword usage in SEO
  • Perform commercial keyword research, content idea generation and SEO meta tags analysis
  • Map keyword research to the customer journey
  • Site content architecture and keyword targeting

Module 4: Digital Content and SEO

  • Targeting customer intent instead of demographics
  • The AIDA Sales Funnel and The Online Decision Making Process
  • Content Marketing Best Practice Checklist
  • Conducting a content audit
  • Optimizing title and description tags efficiently using ScreamingFrog and Yoast
  • Crafting benefit rich magnetic headlines, subheads and tags for content
  • Optimizing content posts, pages and custom post types
  • Strategies and tactics for building targeted links back to your website
  • Advanced tools and tactics you need to drive traffic and results

Module 5: Measuring WordPress SEO Success

  • Challenges and approaches towards SEO measurement and attribution in today’s multi-channel and multi-device environment
  • How to generate key e-commerce SEO reports and optimize campaigns
  • Introduction to Google Data Studio
  • Implementing a SEO web performance dashboard in Data Studio

Learning Methodology:

Experiential methods of learning will be applied to enable participants to learn and practice the concepts and skills taught during the programme:

  • Mini-lectures
  • Case studies
  • Group discussions
  • Role-plays
  • Quizzes
  • Videos

Learning Outcomes:

  • Master fundamental SEO skills for 2019
  • Learn how WordPress should be setup for maximum SEO effectiveness
  • Understand how the search engines crawl, index and rank your WordPress web pages
  • Learn an effective approach to keyword research to find the most commercially relevant keywords
  • Understand the importance and mechanics of content and SEO working together
  • Evaluate key ranking factors and penalties to formulate an effective SEO action plan
  • Understand how to monitor, measure and optimize SEO campaigns