Google Analytics (GA) for eCommerce with GAIQ Certification (2 Days)


Event Details

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Following the rapid developments in eCommerce, it is increasingly crucial to understand the measurement framework that can help you better understand and plan the effectiveness of your digital strategy. Data analytics has, therefore, become an important component which gives you the ability to track and optimize marketing campaigns by providing deep insights on multi-channel funnels and conversion attribution. The core analysis techniques are imperative in driving growth and success of digital business for retailers.
This programme will cover the fundamentals of advanced certification topics in digital analytics, introduce key channels, concepts, metrics and determine how and where your business fits in the digital world.

Upon completion, participants will gain deeper knowledge on:
​• Gain overview of key digital trends and marketing techniques, from search engine marketing to content marketing and influencer outreach
• Interpret and measure CPC, CPM, CPA, CTR, Conversions
• Understand advanced tools, and best practices to improve advertising and marketing ROI, measuring visitors’ engagement and creating advanced goals
• Uncover further details and insights into your Google Analytics data by tackling topics such as customised tracking code, filtering analytics data, setting up goals and funnels, and tracking interactive elements