{"id":1683,"date":"2019-06-16T23:53:43","date_gmt":"2019-06-16T15:53:43","guid":{"rendered":"https:\/\/hehsed.com\/?page_id=1683"},"modified":"2019-06-17T11:57:43","modified_gmt":"2019-06-17T03:57:43","slug":"google-shopping-masterclass","status":"publish","type":"page","link":"https:\/\/hehsed.com\/?page_id=1683","title":{"rendered":"Google Shopping Masterclass"},"content":{"rendered":"\n

Course Introduction:<\/h2>\n\n\n\n

Google Shopping is one of Google\u2019s newest products and is an incredible opportunity to increase your e-commerce conversion rates and sales.
<\/p><\/blockquote>\n\n\n\n

This 1-day Google Shopping <\/strong>course will introduce you to the fundamentals of Google Merchant Center and the setting up and best practices for Google Shopping campaigns. <\/p>\n\n\n\n

The course has been designed to help online retailers get to grips with managing shopping campaigns alongside their regular search, display and video campaigns.<\/p>\n\n\n\n

IN JUST 1 DAY YOU WILL:<\/h2>\n\n\n\n
  • Understand the online shopping ecosystem, buyer journey and why merchants use Google Shopping campaigns<\/li>
  • Learn how to use Google Merchant Center for account creation & feed management<\/li>
  • Learn how to maintain and optimize your shopping feeds<\/li>
  • Understand how shopping ads work<\/li>
  • Learn how to create shopping campaigns in AdWords<\/li>
  • Understand how to monitor, measure and optimize shopping campaigns<\/li>
  • Gain the knowledge required to clear the Google Shopping Advertising certification exam<\/li><\/ul>\n\n\n\n

    Course Outline:<\/strong><\/h2>\n\n\n\n

    Module 1: The Shopper Journey Today<\/strong>
    <\/p>\n\n\n\n

    • Introduction to Google Shopping<\/li>
    • What is it and where do the ads appear?<\/li>
    • Benefits of Google Shopping<\/li>
    • How does it work and how much does it cost?<\/li>
    • The shopping value chain<\/li><\/ul>\n\n\n\n

      Module 2: Google Merchant Centre<\/strong>
      <\/p>\n\n\n\n

      • Merchant centre introduction<\/li>
      • Dashboard overview<\/li>
      • Merchant Centre navigability<\/li>
      • Finding and fixing errors<\/li>
      • Account linking and settings<\/li><\/ul>\n\n\n\n

        Module 3: Data Feeds<\/strong>
        <\/p>\n\n\n\n

        • Data feed introduction<\/li>
        • Product identifier, Image and Attribute explanation<\/li>
        • What’s a high quality feed?<\/li>
        • How to optimise a feed<\/li>
        • Uploading and maintaining products<\/li>
        • Feed tips and best practice<\/li><\/ul>\n\n\n\n

          Module 4: Shopping Campaigns<\/strong>
          <\/p>\n\n\n\n

          • Shopping campaign, ad group, product group and labels set-up<\/li>
          • Campaign strategy options<\/li>
          • How to bid efficiently across product groups<\/li>
          • Conversion tracking<\/li><\/ul>\n\n\n\n

            Module 5: Measuring & Optimizing AdWords Shopping Campaigns<\/strong>
            <\/p>\n\n\n\n

            • How to access key reports and optimize campaigns<\/li>
            • AdWords Editor, Client Manager and advanced reporting options<\/li><\/ul>\n\n\n\n

              Learning Methodology:<\/strong><\/h3>\n\n\n\n

              \nExperiential methods of learning will be applied to enable participants to learn and practice the concepts and skills taught during the programme:
              <\/p>\n\n\n\n

              • Mini-lectures<\/li>
              • Case studies<\/li>
              • Group discussions<\/li>
              • Role-plays<\/li>
              • Quizzes<\/li>
              • Videos<\/li><\/ul>\n\n\n\n

                Learning Outcomes:<\/h3>\n\n\n\n
                • Understand the online shopping ecosystem and why merchants use Google Shopping campaigns<\/li>
                • Learn how to use Google Merchant Center for account creation & feed management<\/li>
                • Learn how to maintain and optimize your shopping feeds<\/li>
                • Understand how shopping ads work<\/li>
                • Learn how to create shopping campaigns in AdWords<\/li>
                • Understand how to monitor, measure and optimize shopping campaigns<\/li>
                • Take the Google Shopping Advertising certification exam<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                  Course Introduction: Google Shopping is one of Google\u2019s newest products and is an incredible opportunity to increase your e-commerce conversion rates and sales. This 1-day Google Shopping course will introduce you to the fundamentals of Google Merchant Center and the setting up and best practices for Google Shopping campaigns. The course has been designed to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1683","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1683"}],"version-history":[{"count":0,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1683\/revisions"}],"wp:attachment":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}