{"id":1687,"date":"2019-06-16T23:56:30","date_gmt":"2019-06-16T15:56:30","guid":{"rendered":"https:\/\/hehsed.com\/?page_id=1687"},"modified":"2019-06-17T12:48:22","modified_gmt":"2019-06-17T04:48:22","slug":"google-mobile-advertising-certification-workshop","status":"publish","type":"page","link":"https:\/\/hehsed.com\/?page_id=1687","title":{"rendered":"Google Mobile Advertising Certification Workshop"},"content":{"rendered":"\n

Course Introduction:<\/h2>\n\n\n\n

Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and videos. This AdWords Mobile Advertising course covers the strategies and tactics for running mobile targeted campaigns through AdWords.
<\/p><\/blockquote>\n\n\n\n

At the end of this course, participants will undertake a 120 mins online Mobile Advertising certification exam.<\/p>\n\n\n\n

IMPORTANT<\/h3>\n\n\n\n

\nAs this is an advanced-level workshop conducted over 1 day, participants should first have completed the 2 Days Google Ads Fundamentals Certification before attending this course. Participants will be fast-tracked through the Google Search curriculum and guided towards obtaining their Google Search Advertising certification at the end of the day.

COURSE OUTLINE<\/strong>

Module 1: Introduction to Online Advertising & Google AdWords for Mobile<\/strong>
<\/p>\n\n\n\n

  • Introduction to AdWords for Mobile
    • Features<\/li>
    • Benefits<\/li>
    • Basic terminology<\/li><\/ul><\/li><\/ul>\n\n\n\n

      Module 2: P<\/strong>reparing to Go Mobile (GoMo)<\/strong>
      <\/p>\n\n\n\n

      • Mobile vs. responsive, site testing, best practices<\/li><\/ul>\n\n\n\n

        Module 3: Researching Keywords for Mobile Campaigns<\/strong>
        <\/p>\n\n\n\n

        • Building a keyword list<\/li>
        • AdWords Keyword Tool<\/li>
        • Keyword match types including negative keywords<\/li><\/ul>\n\n\n\n

          Module 4: Structuring Mobile Search Campaigns<\/strong>
          <\/p>\n\n\n\n

          • Creating a campaign, step-by-step<\/li>
          • Location and languages<\/li>
          • Bidding and budgeting for mobile<\/li>
          • Ad settings<\/li>
          • Leveraging ad extensions<\/li>
          • Location extensions \u2013 location, call extensions, click-to-call, mobile sitelinks and others<\/li><\/ul>\n\n\n\n

            Module 5: Creating Mobile Search Ads<\/strong>
            <\/p>\n\n\n\n

            • Mobile ads overview \u2013 search ads, display ads, app promotion ads<\/li>
            • Mobile ad tips<\/li><\/ul>\n\n\n\n

              Module 6: Expanding Campaigns with Mobile Display Advertising<\/strong>
              <\/p>\n\n\n\n

              • Moving beyond Search<\/li>
              • Building awareness with display advertising<\/li><\/ul>\n\n\n\n

                Module 7: Creating Mobile Display Ads<\/strong>
                <\/p>\n\n\n\n

                • Display ad formats<\/li>
                • Display ad builder<\/li><\/ul>\n\n\n\n

                  Module 8: Mobile Campaign Management Best Practices<\/strong>
                  <\/p>\n\n\n\n

                  • Optimising mobile campaigns<\/li><\/ul>\n\n\n\n

                    Module 9: Mobile Reporting & Conversion Tracking<\/strong>
                    <\/p>\n\n\n\n

                    • Goal \/ Ecommerce \/ Adwords conversion tracker setup for mobile<\/li>
                    • Mobile campaign reporting<\/li><\/ul>\n\n\n\n

                      Module 10: Google AdWords \u2013 Mobile Advertising exam<\/strong>

                      <\/p>\n\n\n\n

                      Learning OutcomeS:<\/h3>\n\n\n\n
                      • Be certified in Google Mobile Advertising<\/strong><\/li>
                      • Advertising opportunities in the increasingly important mobile ecosystem<\/li>
                      • Five key steps to mobile purchase and how to optimise your AdWords account<\/li>
                      • Mobile website vs. app \u2013 benefits and optimisation techniques<\/li>
                      • Keyword research, creative, ads and landing page optimisation for mobile<\/li>
                      • Mobile campaign conversion tracking & optimisation best practices<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                        Course Introduction: Google Mobile Ads help you to reach audiences on-the-go. Mobile ads appear on mobile devices in Google search results, on content websites, in apps and videos. This AdWords Mobile Advertising course covers the strategies and tactics for running mobile targeted campaigns through AdWords. At the end of this course, participants will undertake a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1687","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1687"}],"version-history":[{"count":0,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1687\/revisions"}],"wp:attachment":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}