{"id":1694,"date":"2019-06-17T00:05:11","date_gmt":"2019-06-16T16:05:11","guid":{"rendered":"https:\/\/hehsed.com\/?page_id=1694"},"modified":"2019-06-17T00:05:12","modified_gmt":"2019-06-16T16:05:12","slug":"seo-marketing-with-measurement-masterclass","status":"publish","type":"page","link":"https:\/\/hehsed.com\/?page_id=1694","title":{"rendered":"SEO Marketing with Measurement Masterclass"},"content":{"rendered":"\n

COURSE OVERVIEW<\/h3>\n\n\n\n

Search engine optimization (SEO) is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, analytics and the overall success of your website.<\/p><\/blockquote>\n\n\n\n

If you\u2019re interested in getting a practical introduction to SEO, this 2 -day SEO Marketing with Measurement Masterclass program will help you develop in-depth customer acquisition skills using proven organic search strategies and best practices.<\/p>\n\n\n\n

You\u2019ll get a 360-degree understanding of keyword management and competitive research, on-page and off-page optimization, website management, content marketing, link building, URL management, planning and marketing a website, and a full round of analytics training.<\/p>\n\n\n\n

Upon completion of this course, you will be able to:\u2028<\/p>\n\n\n\n

\u2022       Master foundational to intermediate-level SEO skills<\/p>\n\n\n\n

\u2022       Attract organic traffic to a website, boosting visibility and new customers<\/p>\n\n\n\n

\u2022       Understand how search engines work<\/p>\n\n\n\n

\u2022       Learn multiple competitive research methods for effective data collection<\/p>\n\n\n\n

\u2022       Apply research concepts to market your website successfully<\/p>\n\n\n\n

\u2022       Employ best practices and techniques to promote high search engine rankings of your website<\/p>\n\n\n\n

\u2022       Learn how to manage your website and troubleshoot problems<\/p>\n\n\n\n

\u2022       Best practices, tips, and tricks on Content Marketing<\/p>\n\n\n\n

\u2022       Effectively measure the success of your website and increase your skillset with analytics<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

CURRICULUM<\/h3>\n\n\n\n
  • Day 1: Module 1: Introduction to SEO <\/strong>
    SEO is constantly changing, yet many fundamentals remain the same. This module will give a holistic overview of the SEO landscape, and a deep-dive into the latest algorithm changes on Google and every marketer needs to know\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>
  • The search eco-system in 2019: understand factors of influence in SEO\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 How search engine work: crawling, indexing and ranking\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 SEO framework and methodology<\/li>
  • Module 2: Keyword Research and Competitive Intelligence<\/strong>
    Keyword research is at the core of SEO strategy. Many think they know how to do it, but not many have a strategic process to consistently discover and rank for the top keywords. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Keywords and SEO\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Researching commercial keywords and content ideas\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Map keyword research to the customer journey\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Site structure and keyword targeting<\/li>
  • Module 3: On-page SEO<\/strong>
    Discover proven on-page optimizations that will enable your website to be efficiently crawled, indexed and ranked\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Basics of SEO site architecture and on-page optimization\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 How to different kinds of websites\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Search console and site audit tools <\/li>
  • Module 4: Content Marketing<\/strong>
    How to Write Topical and Relevant Content that ranks well and converts readers into customers. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Structured data, knowledge graphs and the evolution of SEO content writing\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Planning, creating and distributing content\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Optimizing content for the search engines and consumers\u00a0<\/li>
  • Day 2 Module 1:<\/strong> Local SEO<\/strong>
    Local SEO provides one of the best ways to stand out among competitors, mainly because not many companies have figured out how local SEO works. This module will deliver an approach to local SEO that works.\u00a0\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Setting up and optimizing local business profiles\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Reviews and structured data markup\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Planning the correct website structure for local presence <\/li>
  • Module 2:<\/strong> Link-building<\/strong>
    Link-building is what many marketers outsource. However, it\u2019s not that hard. It just requires an efficient process and some insider knowledge. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Learn how to execute a basic SEO back-link audit for your business\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 SEO link-building best practices\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Latest SEO ranking factors and link-building tactics for 2019<\/li>
  • Module 3. Pulling it All Together \u2013 Creating a Strategy<\/strong>
    This module will teach you how to create and execute an end-to-end SEO strategy as any t-shaped marketer worth their salt should be able to.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Integrating SEO, PPC, social and content marketing\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Developed a holistic \u201csearch\u201d performance<\/li>
  • Module 4. Measuring Search Engine Optimization Success<\/strong>
    Reporting and measuring are challenging parts of an SEO campaign. Especially in today\u2019s multi-channel, multi-device environment, it\u2019s hard to attribute ROI to specific campaigns. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 What to expect in SEO reporting and managing SEO agencies \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Benchmark organic search performance and goals\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0 Create organizational buy-in for the future.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    COURSE OVERVIEW Search engine optimization (SEO) is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, analytics and the overall success of your website. If you\u2019re interested in getting a practical introduction to SEO, this 2 -day SEO Marketing with Measurement Masterclass program will help you develop in-depth customer […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1694","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1694"}],"version-history":[{"count":0,"href":"https:\/\/hehsed.com\/index.php?rest_route=\/wp\/v2\/pages\/1694\/revisions"}],"wp:attachment":[{"href":"https:\/\/hehsed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}