Course Introduction:

Shopify is one of the most popular and fast growing shopping cart platforms in Singapore. All you need to setup a basic store is an email address and credit card. Once setup, a store which uses SEO effectively will be able to generate greater organic visibility, traffic and sales.

This 1-day Shopify SEOcourse will introduce you to the fundamentals of SEO and best practices for optimizing your Shopify store for such better rankings, traffic and conversions. Search engine optimization (SEO) traffic is more than just increasing rankings of your websites. It encompasses and empowers programming, content, visibility, customer experience, analytics for the overall success of your Shopify e-commerce store.

The course has been designed to help online retailers get to grips with formulating and implementing an effective organic search strategy which can complement all the other digital marketing channels such as paid search, display, social and video campaigns.

IN JUST 1 DAY YOU WILL:

  • Master fundamental SEO skills for 2019
  • Learn how Shopify should be setup for maximum SEO effectiveness
  • Understand how the search engines crawl, index and rank your Shopify web pages
  • Learn an effective approach to keyword research to find the most commercially relevant keywords
  • Understand the importance and mechanics of content and SEO working together
  • Evaluate key ranking factors and penalties to formulate an effective SEO action plan
  • Understand how to monitor, measure and optimize SEO campaigns

Course Outline:

Module 1: SEO Fundamentals

  • SEO Ranking Factors – 2019
  • Keywords and SEO
  • Google’s search algorithms and business model
  • Understand the key components of a successful SEO strategy
  • Plan a structured SEO campaign
  • Shopify SEO quick audit and quick-win opportunities
  • On-page SEO overview and best practices
  • Off-page SEO overview and best practices
  • Introduction to Keyword Planner, SEMRush and Ahrefs

Module 2: Ranking Your Shopify E-commerce Store

  • Shopify E-commerce SEO Implementation Checklist + Online Resources
  • How Google ranks your e-commerce store
  • Overview of the important SEO components in a Shopify store
  • Competitive research in SEO
  • Optimizing site structure for users AND search engines
  • Finding and installing recommended SEO plugins and apps
  • Improving the user experience through implementing mobile responsive, load caching, image and code compression and structured data markup Shopify plugins

Module 3: Buyer Personas and Keywords

  • Understand buyer personas and the customer journey
  • Keyword usage in SEO
  • Perform commercial keyword research, content idea generation and SEO meta tags analysis
  • Map keyword research to the customer journey
  • Site content architecture and keyword targeting

Module 4: Content and SEO

  • Targeting customer intent instead of demographics
  • The AIDA Sales Funnel and The Online Decision Making Process
  • E-commerce Content Marketing Best Practice Checklist
  • How to optimize home, informational, blog, category and product pages for SEO
  • Optimizing title and description tags efficiently using ScreamingFrog
  • Crafting benefit rich magnetic headlines, subheads and tags for content
  • Optimizing Shopify home, content, category and product pages
  • Strategies and tactics for building targeted links to your store
  • Advanced tools and tactics you need to drive traffic and results

Module 5: Measuring Success

  • Challenges and approaches towards SEO measurement and attribution in today’s multi-channel and multi-device environment
  • How to generate key e-commerce SEO reports and optimize campaigns
  • Introduction to Google Data Studio
  • Implementing a SEO e-commerce dashboard in Data Studio

Learning Methodology:

Experiential methods of learning will be applied to enable participants to learn and practice the concepts and skills taught during the programme:

  • Mini-lectures
  • Case studies
  • Group discussions
  • Role-plays
  • Quizzes
  • Videos

Learning Outcomes:

  • Master fundamental SEO skills for 2019
  • Learn how Shopify should be setup for maximum SEO effectiveness
  • Understand how the search engines crawl, index and rank your Shopify web pages
  • Learn an effective approach to keyword research to find the most commercially relevant keywords
  • Understand the importance and mechanics of content and SEO working together
  • Evaluate key ranking factors and penalties to formulate an effective SEO action plan
  • Understand how to monitor, measure and optimize SEO campaigns